Verizon Prepaid - Multiline Discount

The purpose of this project was to introduce Multiline Discount to Prepaid customers to showcase the new offering across Prepaid digital channels. It provides customers with an opportunity to save when adding more phone lines to their account. Other business objectives were to drive users to the mobile experience and push Unlimited data plans. This experience was integrated across web and mobile and required incorporating the new elements as well as manually updating all existing pricing structures. We implemented marketing banners, modals, tooltips, an interactive Savings Calculator, informational banners, and tiles. We also worked with Verizon's dev team to be able to incorporate custom PEGA marketing tiles.

Within the first few months live, Verizon saw notable increase in customers adding phone lines with Unlimited and Unlimited Plus plans. The interactive nature of the Savings Calculator not only helped educate users but also introduced a gamified experience, resulting in a 10% increase in time spent on the site.