Unum Emergency Savings Campaign

As a writer on the Communications team within Fidelity Investments' Workplace Consulting arm, I helped craft an interactive PDF brochure for our client, Unum. I worked on the copy as well as collaborated with designers and key stakeholders to concept the coinciding visual identity. The idea behind the interactive PDF was to provide education on Emergency Savings, while highlighting and promoting the Emergency Deferral option available through Unum's 401(k) plan.